Your Website is more than merely a reflection of you, your business, your products and services. It’s likely the first and only opportunity to make an impression on prospective customers. In addition to being visually appealing, your Website should give your online visitors an excellent user experience, and have a low bounce rate.
Stop thinking about your Website as an island unto itself and start seeing it in two, fresh ways: as the most important marketing tool you'll ever have; and as the core of your overall online presence, which of course includes your social media. An attractive site is far more likely to generate sales and increase revenue, while serving as your virtual ambassador to repeat customers.
I Responsive Mode
Increasingly the world works on an array of mobile devices from tablets and phones to smaller, emerging devices, as well as on laptops and large desktop monitors. However, the way these devices display and process online interactions are vastly different, which is why responsive Websites, i.e. that display and function optimally across all devices, are so critically important. Recently, mobile device online searches surpassed desktop searches, dictating the need for your Website to accommodate all online visitors. Ideally, your Website should be fully responsive, meaning no tabs such as one yet encounters in many templates. In short, when your Website’s appearance and functionality aren’t compromised on any device at all, it’s fully responsive, a quality savvy designers build into every Website.
II Content
The key quality in your online content is relevance. Make sure your Website offers your online visitors useful, interesting and engaging content. In short, your primary focus should be on custom content. Whether online or brick & mortar, every business has an utterly unique story to tell, both in words and visuals. Custom photography & videography combined with engaging copy provide the perfect solution for captivating audiences with your brand story. By using custom visuals and custom copy unique to your brand, you can create an inviting bridge between your business & online audience, while complementing your print media and other marketing efforts.
III Social Media Integration
Your online content extends well beyond your Website, encompassing your social media. Make sure that your messaging and quality of presentation are consistent across your entire online presence, and that your various social media components such as Twitter, Facebook, Instagram, LinkedIn, Pinterest, G+, etc. are interlinked and shareable. Social media sharing and seamless linkage across the whole of your website online presence help to increase awareness of your brand, business exposure and marketing, as well as assisting your search engine optimization (SEO).
Integrating your social media into your Website is critically important to driving traffic to it—while strengthening your search engine optimization (SEO) and increasing awareness of your brand, business and marketing. Additionally, social media sharing, seamless linkage and consistent messaging are also important to maintain across your entire online presence. A competent socal media professional can ensure that your various platforms such as Twitter, Facebook, Instagram, Pinterest, G+, etc. are properly integrated into your website—and interacting in ways that maximize the power of your overall online presence.